Who We Are

NewRest&Co is a boutique hospitality consultancy built on two decades of real-world experience and over 100 completed projects across Europe, the US, and beyond.
We specialize in strategy, design, and execution for restaurants, bars, hotels, and F&B concepts — from the first idea to the final table setting.

We work closely with founders, developers, and operators to build brands that not only look and feel right — but work brilliantly behind the scenes.

What We Do

• Concept Development
  Naming, positioning, storytelling, brand DNA

• Design & Architecture
  Interior direction, sourcing, fit-out, kitchen planning

• Project Management
  Timeline control, budgeting, team coordination, launch supervision

Our Approach

We believe great hospitality is built at the intersection of creativity and precision.
Every project we take on is deeply personal. We listen, we adapt, and we obsess over the details — because when done right, hospitality leaves a lasting impression.

Led by People Who Build

NewRest&Co is led by Irek Nuriev and Larisa Karelina — a duo with over 20 years of experience across hospitality, design, and concept creation.
We’ve launched Michelin-level restaurants, built alpine retreats, reimagined cocktail bars, and opened flagship locations for global brands.
Our work has one thing in common: it’s built to last, and built with care.

Let’s build something remarkable!